Readly

Case overview
When You Have a Moment is a campaign for Readly, a digital newspaper and magazine subscription app, that showcases the fact that you can access over 8000 magazines wherever you are, as long as you have a digital device. The campaign takes this idea to an extreme, using humor and exaggeration to engage the audience and create memorable storytelling.

By combining humor, surprise and extreme micro-moments, the campaign positions Readly as a fun, engaging and essential part of everyday life.

My role
Art direction
Visual design

Deliverables
Campaign film
Digital and social campaign materials, including motion and static assets
Markets: SE, UK and DK

Campaign film

cover
tbana_SE

The campaign included Digital billboard advertising throughout major cities in Sweden and Germany

tbana_DE2
Readly

Created at Yours Truly
2018

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