Case overview
When You Have a Moment is a campaign for Readly that explores how reading fits into the small, often overlooked micro-moments of daily life. The campaign takes this idea to an extreme, using humor and exaggeration to engage the audience and create memorable storytelling.

The art direction aimed to combine a calm, editorial visual language with surprising, playful scenarios, ensuring the concept worked consistently across digital and film formats.

Campaign concept / Insight
The insight was that people often have brief moments for themselves, but reading is rarely thought of as something that can happen “in the moment.” To make this idea engaging, we exaggerated the scenarios to the extreme: in the film, a man humorously falls down a cliff and grabs a branch — an impossible, over-the-top situation that illustrates the joy of fitting reading into unexpected moments.

By combining humor, surprise, and relatable micro-moments, the campaign positions Readly as a fun, engaging, and essential part of everyday life, while keeping the visual expression clean, calm, and editorial.

Deliverables
Art Direction
Campaign film
Digital and social campaign materials, including motion and static assets
Markets: SE, UK and DK

Campaign film highlighting exaggerated micro-moments of everyday life

The campaign included Digital billboard advertising throughout major cities in Sweden and Germany

Created at Yours Truly
2018

For inquiries, please contact:

lisa.hageby@gmail.com
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