Stop Female Death in Advertising
The campaign includes a website that works as a visual protest list. Visitors can see all the images together, read about the project but also contribute to the protest list by adding images themselves and, of cause, share with friends. Beyond the website packages were sent out to 50 great communicators at different agencies around Stockholm. Each package included a letter, a t-shirt and a badge asking them to be ambassadors for the project. The mission was to raise awareness and further spread the message with-in the industry. There are far more original, interesting and exciting ways to portray women.