Overall communication concept for Stockholm Auction House's annual vintage auction Fashion & Lifestyle.
To target a younger audience, since the vintage auction usually attracts a slightly older target group, we showed the clothes and accessories in a more contemporary context and thereby 'blew a breath of fresh air' into the worlds oldest auction house.
Stylist: Julie von Hofsten
Photographer and DoP: Henrik Halvarsson
Created at Beckmans College of design