Pripps Radler

To create awareness about the newly launched non-alcoholic drink Pripps Radler, we went out in Sweden to prove that Pripps Radler is the best summer drink!

During the sunny summer we handed out ice cold Radlers at 21 locations in 42 days with our Pripps Radler bistro and bicycle. Using our photo activation people also took playful photos and sent a Pripps Radler coupon to their friends. We handed out over 93 500 Pripps Radlers and a total of 84% would recommend Radler to a friend. 

With our online campaign we distributed almost 15 000 Pripps Radlers and you could also see our advertisement on digital billboards throughout the major cities. 

Created at Passion Lab 
2021