Gästrike återvinnare – Recycling signs

Gästrike återvinnare wanted people to be better at sorting their recycling in their public garbage rooms. By using the tool Nudging* we created beautiful still life signs of garbage. According to behavioral science, we tend to take something more seriously if we gives it value, sometimes just by making it more appealing. 

*Nudging is a tool for changing people's behaviors by making it easier to make certain choices. For example, it could be about making it easier to follow a rule or to act more healthily and sustainably.

Created at Beteendelabbet
2018