Grounded x Femme Part One is the first part of a collaboration between Grounded Factory and Femme de la Femme with focus on female entrepreneurs.
We want to change the norm of women not supporting each other - because together we can make history.


We presented six entrepreneurs who work in different kinds of areas, but have in common that they all have started a business of their own and aim to make the world a little better. We believe that it is extremely important with diversity and representation to make the world more equal for contemporary and future generations.


- Joanna Swica & Louise Johannesson - Friendcation
- Johanna Lundqvist - Photographer
- Kajsa Lindström & Linda Lindström - Beteendelabbet
- Eleonora Cantera - Gotain
- Maria Danielsson - Deelicious
- Sofie Kraft & Catja Divjak - Yoga instructors


Photogapher: Victoria Stillwell
Read all the inteviews here.