Play: a space for smaller concepts, visual explorations and work in progress

☞ Brand identity for Reboot Room

Stay tuned, more to come.

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Symbol and mark construction

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All circular forms in the symbol are derived from the O in the wordmark. Everything connected.

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The wordmark is built on two circular forms — both derived from the O. Simple rules, consistent results.

☞ AI video exploration

LHS (Lisa Hågeby Sedmak) at your service

☞ Logotype for Yours Truly

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A handwritten logotype for the agency Yours Truly, explored across different visual worlds.

☞ Various illustrations

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Editorial illustration for DN, on the topic of conspiracy theories.

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Large-format illustrations of everyday office objects. Because why not.

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Fictional book covers and illustrations for three of Selma Lagerlöf's classics.

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Editorial illustrations for Nöjesguiden, in an ad for Designtorget.

☞ Conceptual image-making (pre-AI) for KLA Legale

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Conceptual image compositing for a law firm. Pre-AI, fully manual.

© 2026